According to media awareness network Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.
For example many advertisement magazines also use beautiful women or girl handsome man or guy for the main character for the page. This is because people like to see beautiful things so it can attract more people to watch the advertisement.
In Japanese drama or Korean drama that always have perfect man with a girl. The perfect man must be tall, handsome, intelligent and others. So it will mislead a lot of audience.
--Kayli Leng--
Yes I agree with you, stereotype definitely cannot be avoided,especially in the media world. The media favor to portray mostly only people who they want the society to perceive as pretty and handsome, which then leads the society to shun those who they think are not good looking enough off their group.
ReplyDeleteI am totally agree with you! Media are smart and they are using stereotype to attract the eye of the people. We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the muscle man, the tall man. Whatever the role, television, drama and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt. For the men and boys also, handsome, tall, muscle. This is because they can attract people to watch the movie and buy the magazines.
ReplyDeleteThe part about beautiful people used in advertising to attract consumers cannot be truer, but is it their fault? Advertising morphs itself into different forms because it changes through generations. Social paradigm defines what they want to see and what they find acceptable and pleasant. Commercials simply make use of that point and make it as blatant as possible. If not, how would it be considered advertising?
ReplyDeleteI agree that media stereotypes are inevitable. People will only being attracted to buy or see their advertisement if it is creative enough. They will not buy or even see it if the front page is not the beautiful women or girl, handsome man or guy for the main character for the page. They did not found that actually the real world is completely different compare to the world create by media stereotype.
ReplyDelete